
What Do We Mean by Social Media?
A blanket label conceals important differences between public feeds, video libraries, messaging services and school communities.
Edition 02 The Invisible Programme Controller
How recommendation systems organise attention, shape exposure and influence children, politics and public life.
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“The interesting questions are often around the model.”
The debate about social media often begins with content and ends with bans. This edition asks a different question: who decides what appears next? Recommendation systems now perform a role once held by programme controllers, but they make millions of individual choices continuously and with limited public accountability. The articles that follow examine what these systems demonstrably change, what they may influence and where the evidence does not support a causal claim.
Dr Gary Marrs PhD Editor, Beyond the Model
Inside Edition 2

A blanket label conceals important differences between public feeds, video libraries, messaging services and school communities.

Age restrictions sound simple until identity, privacy, proportionality and circumvention become part of the design.

Some children use repeated language, songs and situations as material for communication and learning.

Recommenders perform an editorial function at immense scale, but their choices are governed differently from a broadcast schedule.

Attention can serve learning, creativity, connection and entertainment without becoming the final measure of value.

Feedback loops can make inferred preferences increasingly influential without proving that the person underneath has changed.

Online systems can assist discovery, repetition and community formation, but the leap from exposure to extremist violence is not a settled causal chain.

Eight questions for governing systems that organise attention across childhood, politics and public life.